PRESIDENT

MASIERO MARIO

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MANAGING DIRECTOR

MASIERO ALESSANDRO

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1965  The history of the Masiero family began when Fulgor Extinguishers            Ltd. (subsequently becoming SIA Ltd.)  was founded and, operating            out of Pogliano Milanese (Milan),  became leaders in the                            fire-fighting market.

1986  SIA Ltd. acquired by Chubb Fire Plc. becoming Chubb SIA Ltd.,with            Mario Masiero as CEO and  President. 

1996  Chubb SIA incorporated into the Chubb Lips group (a subsidiary of            Chubb Fire Plc) with Alessandro Masiero as CEO,                                      based in Pogliano Milanese (Milan).

          At this time the Chubb Lips group included both Chubb SIA                        (design and build and installation of fire fighting systems) and Lips              Vago Elettronica (design, build and installation of video surveillance            and anti-intrusion systems).

1996  Chubb Fire Plc acquired by Kidde Plc. which already included,                    in Italy,Silvani Antincendi Ltd .

2002  Kidde Plc merges the two Italian companies, Chubb SIA                              and Silvani Antincendi, into Kidde Italia Spa., with Alessandro                    Masiero as board member and CEO.

2009  Alessandro and Mario Masiero “refound” SIA,                                              as SIA Safety Industrial Applications Ltd., with  headquarters and              factory at the original location in Pogliano Milanese (Milan).

2021  SIA constitutes a new video surveillance and anti-intrusion division.